Réponse :
A-you have to underline this part : "Michael Jordan's first signature sneaker from nike "
B- you have to highlight this part : " The air Jordan 1 began as a basketball sneaker , found a second life with skateboarders in 1980s ... until the end "
D- The use of storytelling helps consumers make emotional and personal connections with brands.
Therefore, it makes sense that many companies are using it as one of their strategies.
Explications :