Sagot :
Réponse :
Starbucks Corporation is an American coffeehouse chain founded in 1971.
Do Starbucks establishments exclusively sell their own brand of coffee, tea, beverages, pastries, utensils and coffee machines, but the company mainly aims to "offer a consumer experience", that is to say to offer its customers a unique service that it does not will not be found in the cafes of another brand (comfort, calm…). Starbucks Coffee Company started out as a specialty coffee bean business. The company officially became Starbucks Corporation in 1987 after it was acquired by Howard Schultz, while continuing to communicate under the Starbucks Coffee Company name.
Starbucks nevertheless says it was encouraged by the first results of its “Starbucks Reserve Roastery and Tasting Room” opened in 2014 in Seattle. In this showroom located in a former Volvo dealership of 1,400 square meters, coffee is roasted on site and then prepared in different ways.
The company is the subject of criticism regarding human resources policy, internal tensions, products, environmental policy, tax optimization, and other issues.
Explications :
Starbucks Corporation est une chaîne de cafés américaine fondée en 1971.
Les établissements Starbucks vendent exclusivement leur propre marque de café? du thé, des boissons, des pâtisseries, des ustensiles et des machines à café, mais l'entreprise vise principalement à « offrir une expérience-consommateur » c’est-à-dire de proposer à sa clientèle un service unique qu’elle ne retrouvera pas dans les cafés d’une autre enseigne (confort, calme…). Starbucks Coffee Company est à l'origine un commerce spécialisé dans le café en grains. L'entreprise est officiellement devenue Starbucks Corporation en 1987 après son acquisition par Howard Schultz3, tout en continuant à communiquer sous le nom de Starbucks Coffee Company.
Starbucks dit néanmoins avoir été encouragé par les premiers résultats de sa « Starbucks Reserve Roastery and Tasting Room » ouverte en 2014 à Seattle. Dans ce showroom installé dans une ancienne concession Volvo de 1 400 mètres carrés, le café est torréfié sur place, puis préparé de différentes façons.
L'entreprise fait l'objet de critiques concernant la politique de ressources humaines, les tensions internes, les produits, la politique écologique, l'optimisation fiscale, ainsi que d'autres problèmes.
Voila ! bonne chance ;)
Bonjour,
Starbucks is a chain to coffee American, created in 1971 by Zev Siegl Jerry Baldwing and Gordon Bowker. This is the most big chain this type in the world, there are 32 180 establishments implanted in 78 countries. The establishments Starbucks sells just their mark of coffee, tea, drink and pastries. Starbucks Coffee Company is originally a commercial specialty of grain coffee.
J’espère que ça sera assez complet.
Bonne journée :))
Starbucks is a chain to coffee American, created in 1971 by Zev Siegl Jerry Baldwing and Gordon Bowker. This is the most big chain this type in the world, there are 32 180 establishments implanted in 78 countries. The establishments Starbucks sells just their mark of coffee, tea, drink and pastries. Starbucks Coffee Company is originally a commercial specialty of grain coffee.
J’espère que ça sera assez complet.
Bonne journée :))