Bonjour alors:
A speech can be effective by adding examples , by being clear, it must be simple so as not to lose the audience you must add argumentation, separate it in several big points, you can make comparisons, pay attention to the exclamation ,do poses have a presence of the body , pay attention to what you look at , you have to be eloquent, influence the audience ,you can use metaphors and a clear language to have a convincing speech
J’espère t’avoir aider