Réponse :
The man was lumping two bags of flower and hiding them as their was a lack of ingredients in their village. He was harder for him to do that than beeing scapegoated all day by his old friends. This man was very Xenophobic against Africa. He hated Africa because that country was to easily stereotyped. That false knowledge about Africa was often shown on social media, and it would impair this man's knowledge.
Explications :
There you go, hopefully it suits what you were expecting ;)